Topic-Specific/Local Popularity
- Self-Created Links: Many websites encourage visitors to create links through blog comments, guestbook signings, user profiles and forum signatures. While these links only offer small value in the long run, they still have an impact on a number of websites. But generally, search engines tend to devalue these types of links and they've been known to penalize websites that use these links aggressively.
As with any successful marketing effort, you need a strategy and realistic goals. But before you embark on a link building effort you should probably take time to read and understand the many elements of a link as used by search engines and how those same elements factor into the valuing and weighing of your links.
Many search engines exist today and those search engines use links in a variety of ways. We might not know all the attributes considered by the engines but through proper analysis and hands-on testing we can draw some informed assumptions that hold up in the real world.
Here is a list of the most notable factors worthy of your consideration. Professional marketers consider these factors when measuring the value of a link and a site's link profile.
Topic-Specific/Local Popularity
This concept of "local" popularity was first used by the Teoma search engine and it suggests that links originating from websites within a topic-specific community carry more weight than links from other general off-topic sites. Let's say for instance your website sell car parts, and you earn links from the Society of Automakers; the links would matter more than earning links from an off-topic, dog breeding site.
As with any successful marketing effort, you need a strategy and realistic goals. But before you embark on a link building effort you should probably take time to read and understand the many elements of a link as used by search engines and how those same elements factor into the valuing and weighing of your links.
Many search engines exist today and those search engines use links in a variety of ways. We might not know all the attributes considered by the engines but through proper analysis and hands-on testing we can draw some informed assumptions that hold up in the real world.
Here is a list of the most notable factors worthy of your consideration. Professional marketers consider these factors when measuring the value of a link and a site's link profile.
Topic-Specific/Local Popularity
This concept of "local" popularity was first used by the Teoma search engine and it suggests that links originating from websites within a topic-specific community carry more weight than links from other general off-topic sites. Let's say for instance your website sell car parts, and you earn links from the Society of Automakers; the links would matter more than earning links from an off-topic, dog breeding site.
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