Link Building Basics

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For a long time now search engines have been using links as votes, which represent the web's opinion on what pages users find relevant
and useful based on popularity. After years of programming development, the search engines have mastered and refined the use of link data, where complex algorithms are put in place to create nuance evaluation of websites based on this information.

Links are not the entirety of SEO, but most search experts agree that huge portions of search engine algorithms are designed around
link-based factors. By using links, the engines can determine a site's popularity in a specific niche based on the number of pages linked to it and when this information is combined with other metrics like trust and authority, the search engines assign a rank for the website.

Trustworthy sites usually link to other trusted sites while spammy sites get the fewest links from trusted sites and links are a great way to
establish the validity of documents on any given subject.

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