Freshness

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through different platforms such as Facebook, Twitter and LinkedIn. The rise in social sharing has led Google to incorporate social signals in search results in an effort to serve personalized results. Some of these personalized results are not included in the first page but they still get promoted because of the surging social influence.

Individuals who share a lot of material across different social plat

Search engines don't treat socially shared links the same way they do other links but that doesn't mean they don't notice them. There's been heavy debating over how exactly search engines factor in social links into their algorithms but its obvious social channels are of great importance.


Freshness

You may not have known this but link signals decay over time and websites that were once hugely popular go stale, eventually failing to earn new links. Because of this, it is crucial to keep earning new links over time. Search engines use the "FreshRank" feature to determine a site's freshness and judge current relevance.


An aside on backlinks

Bing and Google have been trying to discount the use and influence of paid links on their search results. Obviously it's not possible for them to detect all paid links, they have been putting in a lot of time and resources into formulating ways to detect and discredit the practice. If you get caught buying links you risk severe penalties that will probably kill your rankings and send your site to oblivion.


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