Importance of Backlinks

Importance of Backlinks

When you look at it in terms of building your site or blog, you will find several important factors which play a part in your overall SEO plan:

- Search engine ranking: It's the main goal for most marketers and one of the ways this is achieved is by creating quality links to your pages. The key here is to create a variation of anchor texts and get it from niche blog or high quality blogs.

- Fast indexing: After creating a brand new website, the next challenge is getting indexed quickly by Google; but having backlinks from an active website tends to expedite this process.

- Page rank: If you get linked back from good quality PR sites then quite possibly you will get a decent page rank in subsequent updates.

One of the many ways to find out how well your site ranks on a search engine is to search for one of the key phrases targeted by the page. For instance if you want to rank well for a phrase such as "diet pill" then it would help if you earned links from pages that already rank well for that particular phrase.

It takes a lot of practice, effort and experience to establish these variables as they affect your ranking but you can always use one of the many web analytics to find out whether your campaign is gaining traction. You know the strategy is working when you see an increase in search traffic, frequent search engine crawling and better rankings, among other things. If you don't see a rise in these metrics then its possible you need to work on your on-page optimization or pursue better quality link targets.


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