Anchor Text

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Anchor Text

It's one of the strongest signals used by search
engines when ranking sites. If a high number of links point to a specific page with the right
keywords, then that page will have a higher probability of ranking well for the keyword used in the anchor text. This can be observed with searches like "Click here", where a significant number of results rank mainly due to the anchor text of inbound links.


Trust Rank

The website is filled with spam. As much as 60% of web pages are in fact spam, so search engines have to find a way to weed some of this content out. They do this by measuring a site's trust with the link graph. When a site earns links from high-trust domains such as government websites and non-profit organizations it boosts their score in this particular metric.


 The Link Neighborhood

Spam links mostly link to other spam sites. Spam goes both ways and search engines look at the totality of these links in aggregate so they can understand which "neighborhood" the website falls under. Therefore, it's a good idea to be selective when you choose sites to link to and also when you attempt to earn links from a site.


Social Sharing

Social media has seen an explosion in the amount of content moving


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