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Showing posts from February, 2019

Search Engine Optimization Basics You Need To Know

Search Engine Optimization Basics You Need To Know At its most basic level, SEO is the practice of enhancing and promoting a website in an effort to boost the number of visitors coming through. Majority of visitors are expected to be directed by popular search engines and SEO configuration seeks to boost visibility on related search queries. SEO comes in many forms, and there are relevant factors such as the words used on your page or the way other websites link to you: in some cases SEO simply means the designing and structuring of a website in a way that search engines can understand. But in addition to discovering specific phrases and terms for the engines and building proper links, SEO isn't just focused on the engines; it's also about making sure the sites are better for people. If you're trying to figure out the whole SEO thing but find yourself more confused, don't stress, you're not alone. Why Does My Site Need SEO? This is because of the simple rea...

Importance of Backlinks

Importance of Backlinks When you look at it in terms of building your site or blog, you will find several important factors which play a part in your overall SEO plan: - Search engine ranking: It's the main goal for most marketers and one of the ways this is achieved is by creating quality links to your pages. The key here is to create a variation of anchor texts and get it from niche blog or high quality blogs. - Fast indexing: After creating a brand new website, the next challenge is getting indexed quickly by Google; but having backlinks from an active website tends to expedite this process. - Page rank: If you get linked back from good quality PR sites then quite possibly you will get a decent page rank in subsequent updates. One of the many ways to find out how well your site ranks on a search engine is to search for one of the key phrases targeted by the page. For instance if you want to rank well for a phrase such as "diet pill" then it would help if you ...

Freshness

through different platforms such as Facebook, Twitter and LinkedIn. The rise in social sharing has led Google to incorporate social signals in search results in an effort to serve personalized results. Some of these personalized results are not included in the first page but they still get promoted because of the surging social influence. Individuals who share a lot of material across different social plat Search engines don't treat socially shared links the same way they do other links but that doesn't mean they don't notice them. There's been heavy debating over how exactly search engines factor in social links into their algorithms but its obvious social channels are of great importance. Freshness You may not have known this but link signals decay over time and websites that were once hugely popular go stale, eventually failing to earn new links. Because of this, it is crucial to keep earning new links over time. Search engines use the "FreshRank" ...

Anchor Text

Anchor Text It's one of the strongest signals used by search engines when ranking sites. If a high number of links point to a specific page with the right keywords, then that page will have a higher probability of ranking well for the keyword used in the anchor text. This can be observed with searches like "Click here", where a significant number of results rank mainly due to the anchor text of inbound links. Trust Rank The website is filled with spam. As much as 60% of web pages are in fact spam, so search engines have to find a way to weed some of this content out. They do this by measuring a site's trust with the link graph. When a site earns links from high-trust domains such as government websites and non-profit organizations it boosts their score in this particular metric. The Link Neighborhood Spam links mostly link to other spam sites. Spam goes both ways and search engines look at the totality of these links in aggregate so they can understand w...

Topic-Specific/Local Popularity

-   Self-Created Links: Many websites encourage visitors to create links through blog comments, guestbook signings, user profiles and forum signatures. While these links only offer small value in the long run, they still have an impact on a number of websites. But generally, search engines tend to devalue these types of links and they've been known to penalize websites that use these links aggressively. As with any successful marketing effort, you need a strategy and realistic goals. But before you embark on a link building effort you should probably take time to read and understand the many elements of a link as used by search engines and how those same elements factor into the valuing and weighing of your links. Many search engines exist today and those search engines use links in a variety of ways. We might not know all the attributes considered by the engines but through proper analysis and hands-on testing we can draw some informed assumptions that hold up in the real worl...