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Showing posts from January, 2019

What is Link building?

Link building refers to the process of getting external pages on the internet to link to your own website. The more important and popular a website is, the more the links from that website matter. A popular site such as Wikipedia has thousands of different websites linking to it which means it's probably an important and popular site. In order for you to earn popularity and trust with the search engines, you need assistance from other link partners. The more important the site, the better. The Basics Link building is one of the most challenging parts of SEO but also the most important to success. In order to succeed in link building you will need a decent budget, hustle, and more importantly, creativity. Each link building campaign is unique and the way you choose to build your own links will depend largely on your website as well as your personality. Your strategy should fall under one/or more of these types of link acquisition: -    Natural or Editorial Links: These ...

Link Building Basics

For a long time now search engines have been using links as votes, which represent the web's opinion on what pages users find relevant and useful based on popularity. After years of programming development, the search engines have mastered and refined the use of link data, where complex algorithms are put in place to create nuance evaluation of websites based on this information. Links are not the entirety of SEO, but most search experts agree that huge portions of search engine algorithms are designed around link-based factors. By using links, the engines can determine a site's popularity in a specific niche based on the number of pages linked to it and when this information is combined with other metrics like trust and authority, the search engines assign a rank for the website. Trustworthy sites usually link to other trusted sites while spammy sites get the fewest links from trusted sites and links are a great way to establish the validity of documents on any given su...